Special Screening of The River Why

Friends of the River and California Trout are hosting a special Bay Area showing of the The River Why. Sponsored by Leland Fly Fishing Outfitters and Patagonia, proceeds from the event benefit California's wild flowing rivers and the native trout, salmon and steelhead they support.

LINK

Patagonia Art Show

 

The Patagonia Great Pacific Iron Works store in Ventura currently has an art show featuring pieces from artists whose work appear on the Patagonia t-shirt collection. I snapped this pic of a piece by AD Maddox called "Rainbow On" that is out of this world. 

Patagonia also bought one of her trout benches for the footwear department.

Patagonia Guidewater Waders

"Waders are the single most important piece of gear a fisherman can wear. It's simple, you can be in the middle of paradise, but if your waders fail, it's going to ruin your day."

Mongo Metal Pirates

Patagonia has updated the Tin Shed with a fresh batch of stories in videos, audio and written word.

In the flyfishing category Mikey Wier takes you to remote Mongolian rivers in search of the massive taimen in Mongo Fly 08. Check out an unreleased trailer for Metalheadz from AEG Media on steelhead fishing in the Pacific Northwest. And see an excerpt from the ESPN series Pirates of the Flats featuring Yvon Chouinard and Bill Klyn pursuing bonefish in the Bahamas.

Look for the fly box as you navigate around the shed.

LINK (Via:The Cleanest Line)

Soul of the Sport

How sweet it is.

Welcome to Patagonia's first digital fly fishing catalog - a new web based version that delivers more in depth product information and more soul of the sport.

LINK

Update on Thursday, March 25, 2010 at 9:20PM by El Guapo

More details on the new digital Patagonia Fly Fishing e-catalog from The Cleanest Line.

The amount of resources it takes to produce paper catalogs has always made us squirm. And while folks have long been aware of the impact catalog production has on trees, it's only recently that attention's been turned to additional impacts in the form of energy consumption, greenhouse gases, solid wastes produced, and water consumed. Together, our only-online Surf and Fly Fishing catalogs have prevented close to 3 million gallons of waste water from entering our waterways. It's no accident that our first online-only catalogs are made for the folks whose passions are deeply connected to the water. We hope you'll help us in our efforts to set a new example by passing this catalog along to your friends, either via e-mail or your social media platform of choice.

Patagonia SST Jacket

Patagonia founder and owner, Yvon Chouinard, talks about the creation and evolution of the SST Jacket. Now made from a new 3-layer nylon ripstop waterproof/breathable fabric, the new SST is durable, extremely light, and fully recyclable.