Wednesday, March 30, 2011 at 8:54AM Patagonia fly fishing ambassador, Blue Ribbon Flies owner and 1% for the Planet co-founder Craig Matthews, fishing midges on a blue bird winter day on the Madison.
(Via: The Caddis Chronicles)
Tuesday, March 29, 2011 at 12:00AM 
For those wary of going anywhere without their favorite fly, Patagonia offers the Green Butt Skunk T-Shirt. Original artwork by Jeff Kennedy is printed on the back of this organic cotton tee with PVC- and phthalate-free inks. Taped shoulder seams won't chafe under a pack and it's recyclable through the Common Threads Recycling Program.
Monday, March 14, 2011 at 12:03AM patagonia fly fishing in Business Monday, February 7, 2011 at 12:01AM Jon Covich, Northwest fly fishing sales representative for Patagonia, details the new 2011 chest and waist packs from Patagonia.
Via: The Caddis Fly Shop
Monday, February 7, 2011 at 12:00AM 
Patagonia’s environmental internship program is sending about 20 employees into the field this year to volunteer with nonprofit environmental groups around the world. The company pays employee salaries and benefits for up to a month while they work in D.C., Kenya, Kauai and other locales. Ari Zolonz, an employee in our Portland, Oregon store, spent the month of October working with the Native Fish Society.
Here’s his account (Via:The Cleanest Line)
patagonia fly fishing in Conservation, Environment Monday, August 2, 2010 at 12:01AM 
Patagonia’s largest collection of new fly fishing products will premier this week at the Summer 2010 Outdoor Retailer Trade Show.
VENTURA, Calif. (July, 2010) — Patagonia Inc., the outdoor apparel company, announces the launch of a brand new 60-piece Fly Fishing collection for the Spring 2011 season. Fly Fishing has been a part of the company’s heritage since its inception in 1973, and the Spring 2011 season brings with it the most exciting Fly Fishing product offering to date. In line with Patagonia’s environmental ethos, 66% of the line is now recyclable through Patagonia’s Common Threads Recycling Program.
The new collection is a result of years of development dedicated towards producing technical apparel to help anglers fish more comfortably in whatever conditions they may encounter. 30 new styles, plus a host of remarkable new technical features and fresh colors, define the collection.
“This versatile collection of product brings together the finest in technical design and the latest technologies,” notes Bart Bonime, Director of Fishing, “The result are products that allow fishermen to be more comfortable in the field whether pursuing backcountry trout in the spring, steelhead in the fall or bonefish in the heat of summer.”
Leading the charge is the new Rio Gallegos Wader, offering one-of-a-kind features such as removable neoprene knee pads, a unique, fully submersible welded TPU pocket and strategically placed exterior leg tape for added durability at critical wear points. Every wader style is new or redesigned, with an updated EZ Lock Slider suspension system that allows the wader to be worn as a pant. For warm-weather endeavors, the new Tropic Comfort Crew and Sun Hoody provide high-performance wicking and 20 UPF sun protection. Utilizing a new polyester jersey fabric, these products have a soft cotton-like feel, yet provide the fast-drying, quick-wicking benefits of a synthetic. Wading boots offer up an exclusive new outsole design and a proprietary new sticky rubber compound for safer wading. The Rock Grip Wading Boot is our newest bombproof wading boot, designed for maximum durability, protection and traction.
Other new styles include the Gunnison Gorge Wading Pant, a lightweight wading pant built for hot-weather conditions, and the Stealth Hip and Chest Packs. Giving consumers an alternative option to vests, these versatile products provide function and performance for the minimalist angler, utilizing an essentially waterproof coated ballistic nylon fabrication. In total, the revamped Fly Fishing collection will offer 30 new styles to the consumer, and will be available in early 2011.
