Tenkara Clinic with Yvon Chouinard

Patagonia founder Yvon Chouinard will be at River Run Thursday, July 17th to speak and offer two two-hour Tenkara – Simple Fly Fishing Clinics right on the river. 

WHEN: Thursday, July 17th

             1st session      8AM - 10AM
             2nd session   11AM - 1PM

WHERE: Meet at River Run

$50 per per person

All proceeds to benefit Idaho Rivers United.

To register call the Silver Creek Fly Shop @ 208-726-5282

Or register on-line.

Maximum 25 people per clinic

"Simple Fly Fishing is a metaphor for society"

Photo: Tim Davis

A riverside chat with Yvon Chouinard, gear pioneer, founder of Patagonia and author of the book Simple Fly Fishing.

LINK (via:mountainonline)

The idea, once considered crazy, is gaining momentum

Tearing down deadbeat dams is the subject of this Yvon Chouinard op-ed that appeared earlier this month in the NY Times.

LINK

Tear Down ‘Deadbeat’ Dams

The dam removal beat gets a little louder with this op-ed in the Ny Times penned by Yvon Chouinard.

Patagonia Founder Yvon Chouinard Fights the Food Industry

Photo: Tim Davis

Yvon Chouinard reinvented the ice ax, developed the first wetsuits to include sustainable merino wool, and built the Patagonia clothing company from a few pairs of canvas shorts in 1973 to the $600 million business it is today. Now Chouinard has another ambition: He wants to sell you a piece of fish.

LINK (via: Men's Journal)

2013 Inamori Ethics Prize

Presented annually to an individual who has demonstrated exemplary ethical leadership, the Inamori Ethics Prize has been honoring international ethics leaders, whose actions and influence have helped change the world, since 2008.

This year's winner is Patagonia founder Yvon Chouinard who will accept the prize and deliver a public lecture at Case Western University on September 12th.