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Thursday
Apr242014

Patagonia Founder Yvon Chouinard Fights the Food Industry 

DateThursday, April 24, 2014 at 12:00AM

Photo: Tim Davis

Yvon Chouinard reinvented the ice ax, developed the first wetsuits to include sustainable merino wool, and built the Patagonia clothing company from a few pairs of canvas shorts in 1973 to the $600 million business it is today. Now Chouinard has another ambition: He wants to sell you a piece of fish.

LINK (via: Men's Journal)

AuthorEl Guapo | CommentPost a Comment |
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