Patagonia Founder Yvon Chouinard Fights the Food Industry 

Thursday, April 24, 2014 at 12:00AM
El Guapo in Food and Drink, patagonia, patagonia provisions, yvon chouinard

Photo: Tim Davis

Yvon Chouinard reinvented the ice ax, developed the first wetsuits to include sustainable merino wool, and built the Patagonia clothing company from a few pairs of canvas shorts in 1973 to the $600 million business it is today. Now Chouinard has another ambition: He wants to sell you a piece of fish.

LINK (via: Men's Journal)

Article originally appeared on Fly Fishing | Blog | Photos | Podcasts | Travel | Gear | and More (http://www.moldychum.com/).