Monday, July 23, 2012 at 12:00AM 
In an effort to engage the arid southwestern United States in the importance of water conservation and river protection, The Redford Center, along with partners Save The Colorado, New Belgium Brewing, Patagonia, and Clif Bar announces a summer 7- city southwestern US screening tour of the documentary film WATERSHED: Exploring a New Water Ethic for the New West.
LINK (via: Save the Colorado)
Saturday, July 7, 2012 at 12:02AM 
Bruce Babbitt, who served as governor of Arizona from 1978 to 1987 and as Secretary of the Interior under Bill Clinton, recently wrote an environmental essay for Patagonia's latest catalog.
dam removal, damnation, patagonia in Conservation, Dams, Environment Thursday, June 21, 2012 at 12:04AM Patagonia is partnering with the band Wilco, Headcount and the League of Conservation Voters to encourage customers to identify what they love about the environment, register to vote and vote the environment in November.
VENTURA, Calif. (June 20, 2012) — Patagonia Inc., a leading designer of outdoor, surf and sport-related apparel, announces the launch of its Vote the Environment campaign – a campaign that asks customers to register to vote, learn about candidates’ environmental records and vote for the world they want to live in. Patagonia is one of the only for-profit businesses to engage in a public campaign that aims to sway its customers’ voting towards the most environmentally-minded candidates.
www.votetheenvironment.org/
This year, Patagonia has partnered with the rock band, Wilco, the non-profit HeadCount and the League of Conservation Voters to achieve the campaign’s objectives. The company will also launch a Twitter campaign around the hashtag #becauseilove. People at Wilco shows, in Patagonia retail stores and online will be encouraged to tweet messages and images that complete the sentence "I vote the environment because I love …" in order to personalize the environmental issues at stake in this election. The #becauseilove tweets will be displayed in real-time at Wilco shows, in Patagonia stores across the country and online at Patagonia.com thanks to a technology partnership with Austin-based social integration company Mass Relevance.
Vote the Environment, along with voter registration group HeadCount, will accompany Wilco on tour this summer, with a booth at each US-based show. Additionally, Wilco has donated an exclusive version of their song “Whole Love” - the title track from their Grammy-nominated album The Whole Love. 100% of the proceeds from the sale of this song benefit HeadCount. http://itunes.apple.com/us/album/whole-love-live-live-single/id528700126
"Given the current state of American politics, it's easy to see why people become disillusioned and don't participate in the system,” notes Jeff Tweedy, Wilco’s lead singer, “But my hope, and my reason for this partnership with Patagonia, is to remind people that they do have a voice, and voting is an effective and undeniable way to be heard. And nature, while powerful, needs our voices and votes to protect and preserve it."
The social media component of the Vote the Environment campaign is designed to get customers thinking about what aspect of the environment matters most to them, and inspire voting that will preserve what they love. The company’s hope is that customers will spread the “I vote the environment #becauseilove…” on their social networks to get the word out about “voting the environment” in November.
“People protect what they love,” says Patagonia’s founder and owner Yvon Chouinard, “It’s time to hold our candidates accountable to environmental issues: if you care about clean air and water, how do the candidates on the national, state and local levels measure up on those topics? Get informed before casting your vote.”
Tuesday, June 12, 2012 at 12:02AM 
Patagonia recently announced a gift of $20,000 to the Save Our Wild Salmon Coalition in recognition of their 20 years uniting people for salmon, rivers, and jobs.
For 14 years, Patagonia, its stores and its people have supported our work to save that wild salmon and steelhead that Northwest communities and watersheds depend on - with mobilization, publicity, creative design, product donations, event sponsorship, training, contact with three administrations, seven Congresses, and seven governors - as well as linking us into their own conservation initiatives and championing us to fellow businesses. And funding,usually at the times we most needed it.
Save Our Wild Salmon executive director Pat Ford thanks Patagonia for their many years of support in this Cleanest Line post.
Patagonia also recently announced a $10,000 grant for the Wild Steelhead Coalition in recognition of their efforts to restore the return of wild steelhead to the rivers of the Pacific Northwest.
Thursday, May 17, 2012 at 12:01AM 
Tom Morehouse shares an interesting story with Patagonia's The Cleanest Line about a pair of Marlwalkers belonging to legendary Christmas Island guide Moana.
Thursday, April 19, 2012 at 12:20AM 
Yvon Chouinard has written a new book he hopes will be a blueprint for companies to do better... by doing good.
patagonia, yvon chouinard in Business, Legends 
