RED Collective: Patagonia

RED is delighted to highlight Patagonia and their talented staff photographer / directory of photography, Tim Davis, in the newest RED Collective segment.

Teaming up with New Belgium Brewing to Celebrate Patagonia’s 40th Anniversary

To toast the California company’s 40 years of accomplishments New Belgium Brewing has partnered with Patagonia to create California Route, an organic California common-style beer. Consistent with Patagonia’s long-standing commitment to organics, the beer is brewed with certified organic ingredients.

The beer has an aromatic blast of citrusy Cascade hops and a heavy dose of noble hallertau. The addition of organic Munich specialty malt builds complexity with hints of freshly baked bread. California Route is 5.5% ABV and will be available in the following markets: Seattle, Portland, Chicago, Boulder, Denver, Boston, NYC, Santa Monica, San Francisco, Palo Alto, Cardiff and Ventura.

Patagonia played a key role throughout the development of the beer, and when it came time to naming the beer, California Route was at the top of the list. The name pays homage to the California Route on Patagonia’s Mount Fitz Roy. First climbed in 1968 by Yvon Chouinard, Doug Tompkins, Dick Dorworth, Lito Tejada-Flores and Chris Jones, the California Route is considered a Patagonia classic, with good rock and fun free-climbing in a wildly beautiful setting.

LINK

Inspired by Nature – The 2013 Patagonia Tools for Grassroots Activists Conference

Spelling it out: Photo: Mikey Schaefer

They flew in from rural Alaska, from Albuquerque, South Boston and Traverse City, Michigan, where they work to stop dams, preserve native forest, create urban farms and develop regional water-management plans. Coming together at Fallen Leaf Lake (near Lake Tahoe, Calif.), Sept. 11-15, for Patagonia’s Tools for Grassroots Activists conference, some 74 environmental activists from distant corners of the country and everywhere in between took a break from their often solitary, usually underpaid nonprofit existences to try to become more effective advocates for the natural world.

LINK (via: The Cleanest Line)

Highlights from Patagonia’s “Our Common Waters” Environmental Campaign 2011-2013

Over the past two years, Patagonia’s major environmental campaign has been Our Common Waters. Focusing on water scarcity, broken rivers and pollution, as well as Patagonia’s use of water as a company, the campaign influenced Patagonia’s impact on water and brought awareness to one simple fact: the more water people use, the less there is for everything else.

The Cleanest Line highlights some successes in the campaign and the environmental groups Patagonia worked with on each of these issues.

2013 Inamori Ethics Prize

Presented annually to an individual who has demonstrated exemplary ethical leadership, the Inamori Ethics Prize has been honoring international ethics leaders, whose actions and influence have helped change the world, since 2008.

This year's winner is Patagonia founder Yvon Chouinard who will accept the prize and deliver a public lecture at Case Western University on September 12th.

Patagonia Environmental Initiatives 2013

In addition to its ongoing environmental awareness campaigns, each year Patagonia uses 1% of it's sales to support environmental work around the globe. The lion's share of those funds go directly to grassroots environmental groups working on the front lines of the environmental crisis. The latest tally from May 2012 to April 2013?  773 grants, 18 countries and $5,602,433 in cash.

Interested in finding out more about environmental actions in your area, volunteering your time or donating money?

Search the Patagonia enviro grants recipients database for groups working in your neck of the woods.