Nets to Decks - Bureo Skateboards

With the help of a seed investment from Patagonia's 20 Million and Change Fund, Bureo Design is working with the fishing industry in Chile to turn plastic ocean waste into skateboards.

LINK (via:GrindTV)

What the Pluck?

Conventional down is a scary business.

To ensure the humane treatment of birds that supply Patagonia with down, as of fall 2014 Patagonia uses only 100% Traceable Down. They trace it from farm to factory to make sure the birds that supplied it were never force-fed or live-plucked, and that the down is never blended with down from sources they can’t trace. The Traceable Down Standard provides the highest assurance of animal welfare in the apparel industry so you can stay warm in good conscience.

Put it on, leave it on

When Patagonia's Nano Puff collection launched a few years back it was a game changer in the world of performance insulation. The Nano quickly become an essential piece of gear for anyone requiring light and compressible insulation for their outdoor activities. 

The new Nano-Air^™Jacket and Hoody now raises the bar with unrestricted movement and warmth that stretches and breathes.

At Patagonia, the Bottom Line Includes the Earth

Patagonia executives are also convinced that the many years of development and testing they have supported have resulted in a revolutionary material that will wind up not only in wet suits but also in everyday items like sneakers and yoga mats.

LINK (via: NY Times)

May 2014 SOTM Winner: Brownzilla

Congrats to Michael Dawkins and his beast - the Chum Nation supports your movement to the 2014 big dance.

Patagonia Founder Yvon Chouinard Fights the Food Industry

Photo: Tim Davis

Yvon Chouinard reinvented the ice ax, developed the first wetsuits to include sustainable merino wool, and built the Patagonia clothing company from a few pairs of canvas shorts in 1973 to the $600 million business it is today. Now Chouinard has another ambition: He wants to sell you a piece of fish.

LINK (via: Men's Journal)