Partagonia CEO Casey Sheahan, and New Belgium Brewery CEO Kim Jordan, have penned an enviro essay about their campaign to save the Colorado River.
The Save the Colorado campaign will donate funding totaling $500,000 through a granting cycle twice a year for three years – 2010, 2011, 2012 – that will focus on three programmatic areas: 1) raising public awareness about the threats to the river, 2) promoting water conservation in cities that use Colorado River water, and 3) addressing the threats, and potential mitigations, of past and future dams, diversions and reservoirs.
The philanthropic campaign includes business and foundation partners from the top of the Colorado River basin all the way to the bottom. Colorado partners include New Belgium Brewing, Aspen Snowmass Environment Foundation, Kenney Brothers Foundation and National Geographic Maps. California partners include OARS, Patagonia and Environment Now.
An unlikely alliance between two former Colorado School of Mines students and the New Belgium Brewery in Fort Collins could someday end up saving fisheries all over the world.
"A large facility, a large brewery for example, might put 40 to 50,000 pounds of waste beer down their drain every day. So we can convert that to 30 to 35,000 pounds of bacterial protein everyday. Regular fish feed has 25 to 50 percent protein. Our ingredient has 65 percent protein." LINK (Via: 9News)