We’ve seen enough, heard enough, and now we’re taking action

Partagonia CEO Casey Sheahan, and New Belgium Brewery CEO Kim Jordan, have penned an enviro essay about their campaign to save the Colorado River.

The Save the Colorado campaign will donate funding totaling $500,000 through a granting cycle twice a year for three years – 2010, 2011, 2012 – that will focus on three programmatic areas: 1) raising public awareness about the threats to the river, 2) promoting water conservation in cities that use Colorado River water, and 3) addressing the threats, and potential mitigations, of past and future dams, diversions and reservoirs.

The philanthropic campaign includes business and foundation partners from the top of the Colorado River basin all the way to the bottom. Colorado partners include New Belgium Brewing, Aspen Snowmass Environment Foundation, Kenney Brothers Foundation and National Geographic Maps. California partners include OARS, Patagonia and Environment Now.

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Uranium contamination is just one of the myriad of threats facing the Colorado.

This year, Patagonia’s environmental campaign, Our Common Waters, spotlights the need to balance human water consumption with that of animals and plants.