Where Everybody Owns Your Name

The soap opera surrounding Jack Dennis and his relationship with the original business that bears his name just took a legal turn. Dennis who "retired" in October of 2009 then unretired in 2010 when he opened another retail location and guiding operation in Jackson that bears his name. Now Jack is being sued by Jack Dennis Sports Inc for using his name and they are also arguing over who owns the jackdennis.com domain name.

Dennis’ attorney said he will file a formal court document answering these allegations, and he will also file counter claims.

LINK (Via: The Jackson Hole Daily)

Sage Unveils New Brand Identity, New Rods and Three Press Releases

08.17.2010 – (Bainbridge Island, WA) – Sage Manufacturing announces an exciting new brand identity to kick off the 2011 season. Without changing the essence of the brand that anglers around the world know well, Sage has updated its logo to show a refined view of its position in the fly fishing world.

The new graphic icon or bug is reminiscent of a fly that anglers use regularly. It gives Sage a fresh identity without changing who Sage is or what Sage does best; which is build incredible fly rods and reels. Through an intensive process to determine and develop new objectives and ideals for Sage, this new logo was created with an innovative look which is reflected in Sage’s up to date product offerings.

LINK

08.17.2010 – (Bainbridge Island, WA) – Sage Manufacturing, fly fishing industry leader, announces the launch of a completely new family of fly rods with the VXP series. Combining versatility and power with the smoothness that Sage customers have come to expect.

The VXP is the most powerful fast action rod Sage offers at a mid-price point with plenty of high-end features. With ultra high line speed and a slender shaft design that reduces overall weight, each rod in this series is exceptionally smooth and responsive. A beautiful Shadetree Green shaft is appointed with Dark green, Silver and Black trim wraps and hard-chromed snake guides. The freshwater models feature an anodized aluminium reel seat with a walnut diamond-wood insert and the saltwater and spey models have a full anodized aluminium reel seat. All VXP rods are 4-piece configurations.

LINK

08.17.2010 – (Bainbridge Island, WA) – Sage Manufacturing, fly fishing industry leader, creates the lightest and most responsive fly rod series to date with the TXL-F family of rods. Successfully surpassing the performance of the TXL series, the TXL-F series of rods are beautifully crafted and are the ideal performance rod for fishing tiny flies with ultra light tippets.

With ultimate sensitivity in mind, the TXL-F family is reduced in weight from the TXL series by 33 percent by the development and use of Micro Ferrule Technology and an exclusive ultra-light guide package. The ergonomic, snub nose, halfwells grip handle offers increased feel and superior control. A sophisticated Bronze anodized reel seat, with a natural walnut insert, gorgeously set this rod apart. The 4-piece configuration is ideal for travel as is the custom 1 5/8” Antique Bronze powder-coated aluminium tube.

LINK

We ran the copy of these three releases through the I Write Like website.

I write like
H. P. Lovecraft

I Write Like by Mémoires, Mac journal software. Analyze your writing!

Na na na na, na na na na, hey hey-ey, goodbye

The demise of Cloudveil in the angling biz equals some screaming deals on the stems and seeds.

Level 9 Sports has the entire collection.

Patagonia Launches New Fly Fishing Collection for 2011

Patagonia’s largest collection of new fly fishing products will premier this week at the Summer 2010 Outdoor Retailer Trade Show.

VENTURA, Calif. (July, 2010) — Patagonia Inc., the outdoor apparel company, announces the launch of a brand new 60-piece Fly Fishing collection for the Spring 2011 season. Fly Fishing has been a part of the company’s heritage since its inception in 1973, and the Spring 2011 season brings with it the most exciting Fly Fishing product offering to date. In line with Patagonia’s environmental ethos, 66% of the line is now recyclable through Patagonia’s Common Threads Recycling Program.

The new collection is a result of years of development dedicated towards producing technical apparel to help anglers fish more comfortably in whatever conditions they may encounter. 30 new styles, plus a host of remarkable new technical features and fresh colors, define the collection.

“This versatile collection of product brings together the finest in technical design and the latest technologies,” notes Bart Bonime, Director of Fishing, “The result are products that allow fishermen to be more comfortable in the field whether pursuing backcountry trout in the spring, steelhead in the fall or bonefish in the heat of summer.”

Leading the charge is the new Rio Gallegos Wader, offering one-of-a-kind features such as removable neoprene knee pads, a unique, fully submersible welded TPU pocket and strategically placed exterior leg tape for added durability at critical wear points. Every wader style is new or redesigned, with an updated EZ Lock Slider suspension system that allows the wader to be worn as a pant.  For warm-weather endeavors, the new Tropic Comfort Crew and Sun Hoody provide high-performance wicking and 20 UPF sun protection. Utilizing a new polyester jersey fabric, these products have a soft cotton-like feel, yet provide the fast-drying, quick-wicking benefits of a synthetic. Wading boots offer up an exclusive new outsole design and a proprietary new sticky rubber compound for safer wading. The Rock Grip Wading Boot is our newest bombproof wading boot, designed for maximum durability, protection and traction.

Other new styles include the Gunnison Gorge Wading Pant, a lightweight wading pant built for hot-weather conditions, and the Stealth Hip and Chest Packs. Giving consumers an alternative option to vests, these versatile products provide function and performance for the minimalist angler, utilizing an essentially waterproof coated ballistic nylon fabrication.  In total, the revamped Fly Fishing collection will offer 30 new styles to the consumer, and will be available in early 2011.

Colorado Governor Honors Charlie Craven

After a few lighthearted comments about the virtues of fly-fishing in Colorado and the perspective of the fish–catch and release is his preference—Gov. Bill Ritter, dropping by a suburban Denver tackle shop today, touted the virtues of small business. The governor was on hand to congratulate Arvada small-business owner Charlie Craven for receiving the Angler of the Year Award in 2009 from American Angler

“Last year was our best year yet even in the down economy, and this year is shaping up to be better than last year,” said Craven.

LINK (Via: Colorado News Agency)

Industry Tweets

Speaking of AFFTA, here are the nominees for the AFFTA Board of Directors.