Friday, November 14, 2014 at 12:07AM fly fishing humor, wicked outdoorsy in Humor Thursday, August 11, 2011 at 12:00AM 
Two epic lines wound around the Patagonia booth for the giveaway, with a $5 donation going to Yvon's cause du jour. All for a relatively simple thing: stainless steel keg cups, tagged with the phrase of "Ditch Single Use Plastic & Protect Habitat for All Species."
The things were clearly the red hot shwag of the show, as texts and phone calls were being made from the line ("yes, the Patagonia booth, NOW")
LINK (Via: Wicked Outdoorsy)
Outdoor Retailer goes through 14,000 disposable cups over the course of 4 days. Patagonia sold somewhere in the neighborhood of 5,000 of the reusable stainless cups.
We still believe the fly trade made a strategic error not opting to join the Outdoor Retailer show while they had the chance, this year's OR Show was on fuego.
outdoor retailer, wicked outdoorsy in Business Thursday, September 16, 2010 at 3:00AM 
Drewbo at Wicked Outdoorsy sums up the latest IFTD show and what the move to New Orleans means for the future of the show.
The kicker, of course, has nothing to do with the exhibitors, and everything to do with the retailers. In moving the show away from the Rocky Mountains, the gathering is now a couple flights further away from a huge chunk of fly shops and guides who used to load up their pickup trucks and drive to Denver for the show.
If the retailers don't come to New Orleans next year, the honeymoon will officially be over.
Read it! LINK
IFTD, fly fishing business, wicked outdoorsy in Business 
