10 Wicked Things You Missed @ Outdoor Retailer: #9, Stainless Steel Keg Cups
Thursday, August 11, 2011 at 12:00AM 
Two epic lines wound around the Patagonia booth for the giveaway, with a $5 donation going to Yvon's cause du jour. All for a relatively simple thing: stainless steel keg cups, tagged with the phrase of "Ditch Single Use Plastic & Protect Habitat for All Species."
The things were clearly the red hot shwag of the show, as texts and phone calls were being made from the line ("yes, the Patagonia booth, NOW")
LINK (Via: Wicked Outdoorsy)
Outdoor Retailer goes through 14,000 disposable cups over the course of 4 days. Patagonia sold somewhere in the neighborhood of 5,000 of the reusable stainless cups.
We still believe the fly trade made a strategic error not opting to join the Outdoor Retailer show while they had the chance, this year's OR Show was on fuego.
outdoor retailer, wicked outdoorsy in Business
Reader Comments (3)
OK BB, How can we get one. . . or better yet where's the Chum version?
I agree!! My company has a booth at OR and we get some of our best exposure in SLC!!!
A) I thought those cups were so cool, I bought two of them. Great for backyard beers or drift boats for that matter. B) Yes, this year's show was en fuego. Great time. Thanks to Patagonia for the enviro support and leadership!