Two epic lines wound around the Patagonia booth for the giveaway, with a $5 donation going to Yvon's cause du jour. All for a relatively simple thing: stainless steel keg cups, tagged with the phrase of "Ditch Single Use Plastic & Protect Habitat for All Species."
The things were clearly the red hot shwag of the show, as texts and phone calls were being made from the line ("yes, the Patagonia booth, NOW")
LINK (Via: Wicked Outdoorsy)
Outdoor Retailer goes through 14,000 disposable cups over the course of 4 days. Patagonia sold somewhere in the neighborhood of 5,000 of the reusable stainless cups.
We still believe the fly trade made a strategic error not opting to join the Outdoor Retailer show while they had the chance, this year's OR Show was on fuego.