Daiwa / A Fishing Ape Pop Up Store

Pop-up retail or pop-up stores is a relatively recent trend of opening short-term retail store spaces.

Daiwa opened A Fishing Ape, a pop-up retail space that takes a page out of the urban fashion/skate/ snowboard scene to promote their Fishing Ape and DV1 "Freestyle" fishing tackle and New Style apparel. It's a marketing campaign and product line up like nothing you've ever seen before from a conventional tackle brand and it's uniquely Japanese.

The A Fishing Ape store has its own micro-site and there are also dedicated sites for their DV1 rods and New Style apparel line.

(Via: Caught by the River)