Daiwa / A Fishing Ape Pop Up Store

Pop-up retail or pop-up stores is a relatively recent trend of opening short-term retail store spaces.

Daiwa opened A Fishing Ape, a pop-up retail space that takes a page out of the urban fashion/skate/ snowboard scene to promote their Fishing Ape and DV1 "Freestyle" fishing tackle and New Style apparel. It's a marketing campaign and product line up like nothing you've ever seen before from a conventional tackle brand and it's uniquely Japanese.

The A Fishing Ape store has its own micro-site and there are also dedicated sites for their DV1 rods and New Style apparel line.

(Via: Caught by the River)

Comments

[Brad]

What the fuck???!!!!!

[Stinkpalm]

FUCKING GAY.

This concept will die in a matter of minutes.

[DumpsterFire]

So they're selling Ronco Pocket Fishermen to hipsters now? Sweet.

[Muskymags]

Seriously, skateboarding and fishing. Marketing to kids is one thing, but they'd have a better turnout if they did a fishing show on Nickelodeon than stupid urban skateboard/fishing stores.

[jgb]

Hipsters are probably already talking about how cool diawa used to be back when they were into it

[Yet another new low]

for the dying fish biz.

[mike]

holy spit. as a 33 yr old who has always worked for large coporations, i've always had the desire to be my own boss. i said "maybe i can get a retail space and sell things i like". then, i thought (apparently incorrectly), "no one will visit a fly-fishing, skateboard, music shop with a refrigerator full of beer and sheep cheese." i gotta move to japan.

[mike]

p.s.--there are car commercials that market to skateboarding fathers.

[Yourffingmom]

Ill take the fishing gentle mans hat. FTW!

[cseverin&2]

HAHAHAHA!!!! Look at fancy pants with his new fold up spinning rod!! He's ready to go catch some trouser trout now.