Patagonia Founder Yvon Chouinard Fights the Food Industry

Photo: Tim Davis

Yvon Chouinard reinvented the ice ax, developed the first wetsuits to include sustainable merino wool, and built the Patagonia clothing company from a few pairs of canvas shorts in 1973 to the $600 million business it is today. Now Chouinard has another ambition: He wants to sell you a piece of fish.

LINK (via: Men's Journal)

Look at all that Caviar!

"It's like a bathtub full of fucking cavier."

Gordon Ramsey plays sturgeon surgeon.

“Did you see that?” I accidentally blurted out with a full mouth

Photo: Diderot's dreams

Bologna sandwich costs angler a trophy fish.

LINK (via:The Telegram)

Idaho Steelhead Fans Are Suing

Over beer.

What's in your flask?

Photo: Peter Rivera

A quick and curated list of 10 of the best quality bourbons for under $30.

LINK (via: Paste)

This is Salmon

Patagonia Provisions wild sockeye salmon is fully cooked, ready to eat and responsibly sourced. The unopened package requires no refrigeration and is pack, dry-bag and shelf stable. Enjoy as is, or for a hot meal, heat the sealed package in hot water for 7 minutes. Open, drain and serve over your favorite rice, grain or greens. 

Also availble in Lemon Pepper.