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Tuesday
Nov262013

A Film (and party) to Celebrate What You Already Own

Worn Wear is an exploration of quality – in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family's maple syrup harvest in Contoocook, Vermont; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.

Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.

On Black Friday, select Patagonia Retail Stores across the country will be hosting Worn Wear parties to watch the film, taste our super-secret limited edition beer, learn how to repair your old Patagonia gear with iFixit, and enjoy food and live music.

Black Friday Party details at: wornwear.patagonia.com.

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Reader Comments (2)

Contoocook is in New Hampshire!

November 26, 2013 | Unregistered Commenterfausto

The scratches and worn cuffs are a right of passage for my favorite wading jacket. I've sprayed so much water repellent on it that now it shines. Even the tear in the shoulder has a story.
Is it appropriate to be buried in your favorite clothes? Thanks

November 26, 2013 | Unregistered CommenterDavid

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