Worn Wear is an exploration of quality – in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family's maple syrup harvest in Contoocook, Vermont; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.
Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.
On Black Friday, select Patagonia Retail Stores across the country will be hosting Worn Wear parties to watch the film, taste our super-secret limited edition beer, learn how to repair your old Patagonia gear with iFixit, and enjoy food and live music.
Black Friday Party details at: wornwear.patagonia.com.