Sunday
Apr272014
Not a comfortable point of view
Sunday, April 27, 2014 at 12:00AM
This is just the teaser.
In order to generate awareness, marine clothing and safety equipment company Guy Cotten, created an interactive and immersive experience: A Trip Out To Sea, that gives you an ideaof what it feels like to drown, in the hope of making lifejackets a natural reflex.
The principle is simple, scroll without stopping to stay above the surface.
How long will you survive?