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Sunday
Apr272014

Not a comfortable point of view

This is just the teaser.

In order to generate awareness, marine clothing and safety equipment company Guy Cotten, created an interactive and immersive experience: A Trip Out To Sea, that gives you an ideaof  what it feels like to drown, in the hope of making lifejackets a natural reflex.

The principle is simple, scroll without stopping to stay above the surface.

How long will you survive?

Get the answer

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