In a new book book, Patagonia founder Yvon Chouinard evangelizes his, "the more you know, the less you need philosophy.
For someone with a vested interest in selling goods for exploring the great outdoors, Yvon Chouinard, the owner and founder of the outdoor-apparel company Patagonia, takes a surprisingly stripped-down approach to one of his favorite pastimes. "Heaven knows we fly fishers are suckers for every new gizmo we think will give us a leg up on catching fish," he writes in "Simple Fly Fishing: Techniques for Tenkara and Rod & Reel."
LINK (via: The Wall Street Journal)
The centerpiece of the book launch is Patagonia's Simple Fly Fishing kit that comes with everything needed to get started: a tenkara-style fly fishing rod, box of flies, line and leader, quick set-up guide and a copy of the book. Throughout the month of April, Patagonia stores will host casting clinics and book signings with Patagonia Provisions tastings in the following areas: Ventura, San Francisco, Santa Cruz, Seattle, Portland, Boulder, Denver, St. Paul, Dillon, Chicago, Freeport, Austin and Salt Lake City.
A portion of the proceeds from the book, which can be purchased separately, will be donated to various conservation organizations.