The Patagonia School of Fly Fishing
Saturday, March 29, 2014 at 12:04AM 
In a new book book, Patagonia founder Yvon Chouinard evangelizes his, "the more you know, the less you need philosophy.
For someone with a vested interest in selling goods for exploring the great outdoors, Yvon Chouinard, the owner and founder of the outdoor-apparel company Patagonia, takes a surprisingly stripped-down approach to one of his favorite pastimes. "Heaven knows we fly fishers are suckers for every new gizmo we think will give us a leg up on catching fish," he writes in "Simple Fly Fishing: Techniques for Tenkara and Rod & Reel."
LINK (via: The Wall Street Journal)
The centerpiece of the book launch is Patagonia's Simple Fly Fishing kit that comes with everything needed to get started: a tenkara-style fly fishing rod, box of flies, line and leader, quick set-up guide and a copy of the book. Throughout the month of April, Patagonia stores will host casting clinics and book signings with Patagonia Provisions tastings in the following areas: Ventura, San Francisco, Santa Cruz, Seattle, Portland, Boulder, Denver, St. Paul, Dillon, Chicago, Freeport, Austin and Salt Lake City.
A portion of the proceeds from the book, which can be purchased separately, will be donated to various conservation organizations.
Reader Comments (2)
...yeah, at just shy of $280.-...simply, expensive!
"we fly fishers are suckers"...well sorry to break it to you bro, but you shouldn't generalize so much....seems the air is getting a bit thin up there on High Horse Ridge. With that said, you won't find me "tasting" down on Irving St in April...guess I just don't fit in with the "hoity toity".
He is the King as far as the environmental PC crowd is concerned. He could sell them jackets made of horse shit, as long as it was recycled horse shit.
As far as Tenkara…you gotta be kidding me.