What the Pluck?

Conventional down is a scary business.

To ensure the humane treatment of birds that supply Patagonia with down, as of fall 2014 Patagonia uses only 100% Traceable Down. They trace it from farm to factory to make sure the birds that supplied it were never force-fed or live-plucked, and that the down is never blended with down from sources they can’t trace. The Traceable Down Standard provides the highest assurance of animal welfare in the apparel industry so you can stay warm in good conscience.

How does one handle a mantis shrimp?

Very carefully.

Predator and Alien all rolled into one.

Friday Pin Up - Mountain Babes Edition

The Bivy Presents the first series of Mountain Babes. Beautiful girls in the beautiful outdoors. Inspired from the hashtag #mtnbabes on instagram.

Montana from Above

Some jaw dropping aerial footage from Big Sky country.

At Patagonia, the Bottom Line Includes the Earth

Patagonia executives are also convinced that the many years of development and testing they have supported have resulted in a revolutionary material that will wind up not only in wet suits but also in everyday items like sneakers and yoga mats.

LINK (via: NY Times)

Say fish