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Friday
Aug142015

Fly Fishing Mystery Shopper Study provides insights for retailers

Photo:mistermundo

The Recreational Boating & Fishing Foundation (RBFF) and the American Fly Fishing Trade Association (AFFTA) today announced the release of a new mystery shopper study that provides insights for fly fishing retailers. The study shows fly fishing retailers excel over general fishing retailers in certain areas and also identifies opportunities for improvement.

LINK (via: Boating Industry)

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