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Entries in columbia sportswear (1)

Thursday
Jul102014

Columbia Solar Camo

Columbia has designed a color-changing shirt with what it's calling a 'Solar Camo' pattern that only appears in the warmth of sunlight.

The shirt's pixelated pattern is designed to break-up the fisherman as viewed from underwater, making their presence a little less obvious to fish, and supposedly giving them an advantage.

LINK (via: Gizmodo)

Worth reading for the snarky comments