How Dick Cabela Sold The Great Outdoors
Wednesday, April 30, 2014 at 12:00AM 
The origin tale of Dick Cabela, who founded the outdoor-goods chain Cabela’s, and who died recently, at the age of seventy-seven, begins with fishing flies. In 1961, according to company lore, Cabela bought forty-five dollars’ worth of hand-tied lures to sell at his family’s furniture store, in Nebraska. Customers weren’t interested, so Cabela bought an ad in the magazine Sports Afield, offering five flies in exchange for twenty-five cents in postage. When people wrote in to redeem the offer, he put their names on a mailing list, which he blasted with three-page-long catalogues of fishing gear.
The growth of Cabela’s reflects Americans’ odd relationship with the outdoors: we mythologize it even as we pave it over.
LINK (via: The New Yorker)
cabela's, fly fishing business in Business 
Reader Comments (3)
WOW !! You guys are posting articles by anti-hunters. Or what do they hide behind now " naturalist " . The New Yorker give me a break. This site hocks more product day by day. You may not agree with the big box but my money's on that you've laid down a buck or two there. Cabelas? Give me a break, just sounds like someone's frustrated with there own life so they attack someone who's a success. Fuck, I wish I would have been able to hunt and fish for a living. Amy Merrick go fuck off!
WOW!!!! Jeff, you must have a small dick!
I thought it was all about weekend getaways or outdoors activities. I was so dumb, I was wrong.