Introducing Sport Shop Fishing from Eddie Bauer
Saturday, March 15, 2014 at 12:05AM When Eddie Bauer made the call to return to fishing, it was a return to the roots of our brand. Eddie Bauer’s first Sport Shop in downtown Seattle focused on hunting and fishing, and his passion for the pursuits was so strong that he would close his shop for weeks at a time each fall to disappear to the rivers, lakes, and coastal waters within his home state. His time in the field influenced the products he trusted, the gear he sold, and the clothing he put his name on.
This field mentality is why we linked up with a team of world-class fishing guides to build our new fishing collection and why we looked to the fishing in our home state as a testing ground. Few locations match the fishing diversity in Washington, including everything from saltwater and coastal streams to mountain creeks, freestone rivers, and desert tailwaters. But Washington is known for its steelhead, and our eastside rivers offer some of the best summer-run steelhead fishing in the U.S. In addition, the Yakima River is a classic tailwater and Washington’s blue ribbon trout stream. Yet for destination fishing trips, Washington is often overlooked.
Reader Comments (4)
Another wading jacket and set of packs/luggage?? Seems like a marketing gimmick to me and a set of products that are carried by flyfishing proshops already. Looking at it alls I can do is *YAWN***. I wont be going to Eddie Bauer in a mall to buy my fishing gear.
AB is legit ambassador, if it gets more people on the stream and behind our conservation efforts then I call it a win. Eddie Bauer also makes first accent which is pretty awesome gear. The bro bras are all about the First Accent gear I think the FF industry can embrace Eddie Bauer as well. I mean, what was cooler the Orvis Grand Cherokee or the Eddie Bauer Bronco? I rest my case.
Somebody had to step up and make worse product than Orvis. What a joke.
I've never been a big EB fan but I have no problem with them making a fishing gear line. I'm sure some people will love it. More competition hopefully means better prices all around.