"Browns Rising" Playground Earth All-Terrain Relay Adventure 3: Fly Fishing with BFGoodrich Tires

BF Goodrich tapped into some familiar faces for this fly fishing episode of their Earth All-Terrain Rally.

This campaign nicely positions fly fishing along side  kayaking, rock climbing and mountain biking, all of which were on display in a big way at last week's Outdoor Retailer Show in Salt Lake City.