Itu's Bones Hits the Shelves

From Carl and Jeanie at On the Fly Productions.

It's been a long time coming, but we're delighted to let you know that Itu's Bones is finally finished and ready to roll out.

The film tells the story of expert Bonefish netter Itu (pronounced ee-too)Davey as he makes the journey from subsistence gill-netter to pro fly fishing guide. Itu's Bones is a compelling story that features gorgeous images of the Pacific and truly incredible Bonefish action on fly. (And these Bones are jumbo size)

We're particularly proud of this production as not only has the film made a positive impact in helping protect a species and establish fishing reserves, but it shows just how much one man can achieve when he puts his mind to it.

As a result of initiatives by the Cook Islands Government and Ministry of Fisheries, over 700 hectares of Aitutaki lagoon have gone into reserves and protected areas to enhance habitat and protect the species.
Testimony to the benefit of declaring a fish a "Sports Species"

We take our hats off to Ben Ponia and the staff at the Cook Islands Ministry of Marine resources - their dedication and hard work has reaped astounding results for a project that, at times, has been somewhat controversial. The Ministry and people of the small Island of Aitutaki have shown the foresight and fortitude to make decisions that very few larger corporations have had the courage to make.
They have set a shining example of what can be achieved in establishing a sustainable recreational sports fishery.

Of all the outcomes derived from the Aitutaki Bonefish project perhaps the most compelling is what Itu himself has achieved. From selling five Bonefish for $20 dollars, Itu now runs a successful catch and release guiding business. He has gone on to run two flats skiffs and employs his two brothers, Tia and Rua.
This year they have advance bookings of more than 100 days.

Itu's Bones was produced with help, support and encouragement from Sage, Costa and Patagonia.