Would You Care More if I was a Panda?

Pretty cool ad campaign by the World Wild Federation to raise awareness around the plight of blue fin tuna. We learned through the Patagonia Oceans as Wilderness campaign that less than 1% of charitable enviro giving goes to ocean fisheries.

LINK (Via: Salt Water Rusty Memories)

Comments

[fin]

bluefins are at more risk then any of those three species at present. If only you could choose where your donations went. If I could i'd give every last dollar I have to save those super predators of the sea.

[DarbDorf]

Youu think the Japanese realize that earthquake was sent their way because their unsustainable fishing practices