Patagonia Announces World Trout Grants

These World Trout Grants are in addition to over 398 other grants totaling $3,816,750 given to organizations in 2009 through the Patagonia Environmental Grants Program. Since the program started in 1985 Patagonia has given 34 million dollars in grants to nonprofits working on the front lines of the environmental crisis.

WORLD TROUT ISSUES FINAL GRANTS FOR 2009

Eight Global Grassroots Groups Receive $75,000 for Fish and Habitat Enhancement

Ventura, CA (January 12, 2010) Patagonia, Inc, the outdoor gear and technical apparel company announced today their World Trout initiative has issued eight grants totaling $75,000 to global grassroots groups whose diverse efforts to protect and enhance fish and their habitat around the world exemplify the philosophy of World Trout.

Grant recipients include the Wild Salmon Center at $10,00 for their Koppi River Salmon Diversity project; Pacific Rivers Council at $8,000 for their Umpqua River Legacy Program; Truckee River Watershed Council, who’s efforts on Lahontan Cutthroat Trout Restoration received $15,000; Takshanuk Watershed council was allocated $10,000 for completion of their water rights reservations initiatives; Bahamian-based Friends of the Environment was the recipient of $8,000 for their sustainable crawfish campaign, Henry’s Fork Foundation’s film, Watershed, which is about impressive hands-on projects completed over the past 25 years, was allotted $3,000 to help distribute this informative film to anglers and other grassroots groups in the hopes these efforts can be replicated; Bonefish and Tarpon Trust’s research on critical tarpon habitat received $15,000 and Italian group Societa Valsesiana Pescatori Sportivi was sent $8,000 for enhancement of their threatened grayling habitat.

World Trout was founded by Patagonia owner Yvon Chouinard and author/artist James Prosek, who believed that immediate, hands-on action through local grassroots groups can begin to address multiple threats facing our fish and their habitat. Educating the public about these groups’ efforts and raising money to support their vitally important activities was the goal. As a result, original artwork by such renowned artists as James Prosek, Tim Borski and Alan James Robinson, has been used to create unique t-shirts, with $5 from the sales of each shirt set aside to fund these groups. Since 2005, World Trout has successfully generated over $400,000 that has been allocated to 30 local grassroots groups.

Because of increasing requests for support and the significant amount of dollars that have been raised, Patagonia has made the World Trout Grant application process easier. Go to www.patagonia.com/worldtrout and the grant guidelines in the lower left corner will walk you through the process. "This grant process allows us to receive applications from groups worldwide, allowing us to react more rapidly to fund those working tirelessly to protect and enhance fish and habitat," noted Bill Klyn, Patagonia’s international fishing development manager.

www.patagonia.com


Comments

[$5?]

I support conservation and donate money to TU and Cal trout because I'm concerned my children won't know what a California salmon or golden trout look like. I really wanted to support Patagonia's wild trout initiative. But $30 for a t-shirt and only $5 goes to conservation? How much is Patagonia pulling on this deal? I bet you its more than $5 and I double bet you its more than 10. And seriously, if I read one more article about how great Patagonia is for the 1% for the environment I'm going to end up socking someone with a Patagonia t-shirt. Orvis gives 5%! Even Target gives 5% back to the community. They can shove their $400 jackets up their green washed you know whats. I admit they are better than the average corporation and are at least trying but they will not have my business until it at least looks like they are not trying to profit off environmental good will.

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[Nicirs]

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