Physics Give Rise to a New Fly Rod

A primer on the Articsilver Free-Flex fly rod from the materials company that helped make it a reality.

The fly rod which is the brain-child of Robert Selfors utilizes a new innovative hollow handle to enable the angler to achieve greater casting length with less physical effort.

The first step into the world market will be a launch of the new rod on a road show for anglers in the United States next year.

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Company crafting fine fly fishing reels in the heart of trout country

The Bozeman Daily Chronicle profiles the Bozeman Reel company.

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Angling Trade September 2013 - The Product Issue

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Contents Include:

• Rod Warranties Revisited
• What We Learn from Yoga Pants
• Hot List of New Gear
• The Evolution of Fly Product
• Young Entrepreneurs
• Predatory Angling
• and much more…

Fishstarter - Taylor Reels

After pulling off a successful Kickstarter campaign to launch their first reel, Taylor is going back to the crwod sourced funding well.

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Fly Shop "on the water"

After last week's weather on the Front Range, our thoughts are with the Estes Angler

Are Lifetime Warranties Hurting Premium Fly Rod Sales?

David Leinweber, owner of Angler’s Covey in Colorado Springs, boldly takes on one of the fly fishing industry's sacred cows, the lifetime rod warranty.

LINK (via: Angling Trade)

Time for a change?

Earlier this year Transworld Business did a rant on the impact of no questions asked retail return polices on  the snowboard industry. While not quite apples to apples, some of the talking points are essentially the same.

The two retailers featured prominently in the Transworld piece, REI and Backcounty, have changed their lifetime 100% satisfaction policies to just one year.