Patagonia and Ex-Officio led an effort at last week's Outdoor Retailer show in Salt Lake City, to encourage others in the industry to join the diverse, bipartisan coalition that is working to protect Bristol Bay from the threat of the proposed Pebble Mine. Both companies hosted a happy hour with Trout Unlimited to raise awareness of the Pebble Mine issue, and ask people and outdoor retailers to join them in taking action. Patagonia also held a drawing in their booth and gave away some Gooch gear and the Ben Knight sockeye image pictured above.
Earlier this year Patagonia did an e-mail blast urging their customers to take action and urge the EPA to stop the development of the Pebble Mine.....that push generated 14,000 emails to the EPA.