More details on the new digital Patagonia Fly Fishing e-catalog from The Cleanest Line.

The amount of resources it takes to produce paper catalogs has always made us squirm. And while folks have long been aware of the impact catalog production has on trees, it's only recently that attention's been turned to additional impacts in the form of energy consumption, greenhouse gases, solid wastes produced, and water consumed. Together, our only-online Surf and Fly Fishing catalogs have prevented close to 3 million gallons of waste water from entering our waterways. It's no accident that our first online-only catalogs are made for the folks whose passions are deeply connected to the water. We hope you'll help us in our efforts to set a new example by passing this catalog along to your friends, either via e-mail or your social media platform of choice.