Due to the weakened Icelandic currency, fishing packages to the country turned failed hedge fund are being reduced up to 25%. Still prohibitively expensive for most, you can still get a taste of what the island has to offer by viewing one of the ten videos on the Fly Fish Iceland site. The Grimsa's Water Clarity clip is worth a watch.
Some other "Trout Bums" made an Iceland movie complete with Bjork style soundtrack.