There is no business to be done on a dead planet
Wednesday, February 4, 2009 at 1:54AM
Eric Rathbun in Conservation, Environment, Film and Video, craig matthews, felt soul media, one percent for the planet, three dollar bridge, yvon chouinard


Three Dollar Bridge from felt soul on Vimeo.

 

(Via: Way Upstream)

Felt Soul Media has produced another gem. Check out this 3 minute profile on 1% For the Planet,
an alliance of businesses that donate at least 1% of their annual
revenues to environmental organizations worldwide. Founded by Yvon Chouinard and Craig Matthews,
1% has grown to over 1000 members since it's launch in 2002 and has
donated nearly $42 million to approved environmental non-profits. This
particular film highlights the Three Dollar Bridge (Madison River)
project that was made possible by 1% funds. The two founding members
tell the story.

Music by Neil Halstead & Jack Johnson | Brushfire Records

1%logo

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